The Cup Cake Bubble
You know, ever since I read this article about the Cup Cake Bubble in Slate, I’ve been dying to write a response. Or actually, just to continue the conversation. I’m glad some noticed the trend and it’s indicative of the many “cute food” trends that have been flying about over the last decade or so. My opinion is that, while these trends come, I don’t think they’ll ever go, contrary to the belief of many and the article. These being fun foods, regardless of how “trendy” they are, will always stick around. We’re already seeing this with pearl milk tea. Many said it was a fad from Asia that would quickly die, but what has happened is that we’re just seeing a plateau to the “bubble” (some pun intended!) and it’s remained a staple drink ever since. That’s what will happen with cup cakes, yogurt, and apparently the upcoming “waffle craze”. I map on a general timeline below these trends: 
(Apparently, waffles are up and coming, boxing the US in from both fronts - France and Asia. We’ll see how well it does out here.) All these things are delicious and as they become accepted dessert or coffee break options (waffle break anyone?) they won’t die out because they become part of our societal cravings. And I gotta say, they are pretty fun and delicious.
What do you think?
